Stop chasing cold leads. Start building high-value relationships that convert.
Experience a proven 3-month Account-Based Marketing (ABM) program, tailored for ambitious B2B companies in Singapore.
Align your sales and marketing teams
Implement a lean Marketing Stack to lower your costs
Close more high-value deals by focusing on strategic accounts
AI and automation killed B2B outreach, making it cold, generic, and inauthentic.
Decision-makers are overwhelmed. They've stopped paying attention.
Lead Gen brings unqualified leads, not revenue.
Only ABM focuses on revenue growth.
Sound familiar?
Our ABM Program is here to change that.
Designed specifically for B2B tech companies in Singapore.
3-month Program : One full-day in-person training for your sales and marketing teams, right in your Singapore office. Two deep-dive virtual sessions, plus email support throughout the program.
Custom ABM Strategy: A unique and tailored strategy for your biggest accounts, with a clear 3-month action plan
Structured Methodology: Identify and prioritize your highest-value prospects with the TEAM framework.
Revenue Growth: Help your sales teams recognize untapped opportunities in your existing accounts.
EDGE Companion Access: Exclusive access to EDGE, your operating system for ABM success.
Each Sales rep develops 1 fully personalized ABM strategy for their most strategic account.
Quick intro to ABM and the TEAM framework
Your Sales team selects a shortlist of target accounts
Develop 1 fully personalized ABM strategy per sales rep
Stakeholder mapping, strategy, and 3-month roadmap
1 actionable ABM strategy ready to deploy for each Sales rep
Review the initial implementation: what worked, what didn’t
Deep-dive session with Marketing & Sales leadership
Define clear KPIs to track performance and ROI
Adjust overall strategy based on early signals
ABM KPI dashboard + alignment recommendations
30min 1-on-1 coaching sessions with each sales rep
In-depth review of their current ABM strategies
Spot inconsistencies, answer blockers, challenge assumptions
Personal Q&A time to fine-tune each approach
Sharpened strategies for each active account
Shorten your sales cycle by focusing only on high-potential accounts.
Our ABM approach ensures your team spends less time chasing unqualified leads and more time closing the right deals, speeding up your path to revenue.
Break down silos and align your teams around a unified, revenue-driven strategy.
Our program provides a proven framework with precise role clarity, ensuring marketing knows exactly when and how to support sales, which revenue-focused KPIs to track, and which high-impact actions to prioritize.
Too many tools create confusion and slow down execution.
Cut unnecessary marketing expenses by adopting a lean, efficient stack of tools. We guide you in selecting and implementing cost-effective platforms that maximize ROI and eliminate wasteful spend.
Empower your sales and marketing teams with a step-by-step ABM methodology, supported by the EDGE Companion tool.
This intuitive platform accompanies your team throughout every campaign, providing structure, actionable insights, and real-time progress tracking for consistent, scalable results.
In today’s economy, growth is harder than ever.
Old-school marketing doesn’t cut it when budgets shrink and results matter. That’s why more B2B companies turn to ABM, the strategy built for performance.
Thibault Genon-Catalot
ABM Strategist | Founder of TGC Services
10+ years in B2B marketing as Head of Marketing across Europe and Asia. Watching B2B marketing evolve, I became certain that ABM has become the edge for fast growing B2B companies, eliminating every flaw that traditional marketing created.
I now help these companies implement ABM strategies, opening new high-value accounts while deepening existing strategic relationships.
Let's unlock the revenue hiding in your target accounts.
Unlock practical strategies to break silos, build real collaboration, and drive revenue, fast.
You’ll get real-world examples and actionable advice from my experience working with B2B SMEs and mid-market companies in Singapore.
EDGE Companion is designed for busy teams who want clarity, focus, and measurable results, fast.
EDGE Companion is your step-by-step toolkit for ABM success:
Target the Right Accounts: AI-powered prioritization for Singapore’s B2B landscape.
Map Decision-Makers: Identify and engage every stakeholder in the buying committee.
TEAM Methodology integrated by design: Proven framework to turn strategy into action.
Track Progress: Real-time dashboards and KPIs to keep your team on target.
Our Account-Based Marketing (ABM) methodology is designed to bring your entire organization Sales, Marketing, and Leadership onto the same page, ensuring everyone understands and supports the shift to a more targeted, high-impact strategy.
With our step-by-step framework, you’ll cover every critical aspect of ABM:
Identify and prioritize the most valuable accounts for your business using data-driven criteria.
Gather essential insights and map out the buying committee for each target account.
Develop a tailored strategy and clear roadmap for every high-potential account.
Choose the right channels and implement creative, out-of-the-box approaches, especially for your most strategic accounts.
Implement a robust control system to track KPIs and measure success for each targeted account.
Identify and prioritize the most valuable accounts for your business using data-driven criteria.
Choose the right channels and implement creative, out-of-the-box approaches—especially for your most strategic accounts.
Gather essential insights and map out the buying committee for each target account.
Develop a tailored strategy and clear roadmap for every high-potential account.
Implement a robust control system to track KPIs and measure success for each targeted account.
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Complete 3-month ABM Program
Ongoing support: Email support throughout the 3 months
EDGE companion tool: Full access for your team
Complete 3-month ABM Program
Ongoing support: Email support throughout the 3 months
EDGE companion tool: Full access for your team
Stop chasing leads. Start growing accounts.
